We learned about the functions and technology of QR codes in class this week. These have been somewhat underestimated in the event industry but have been shown to be extremely useful in event marketing and execution. They have been put to use mostly on promotional material to launch an event website however they can also register your guests, distribute information to them and get business information from attendees at corporate events.
The number of people recently surveyed who said they used mobile codes was 49%, showing that they are becoming popular and can be used to reach out to potential customers. Last April, mobile bar codes were highly utilized by the New York Auto Show to simplify the ticket-buying process, shown on promotional and marketing material as well as provide attendees with additional content.
This software will allow you to create QR codes that you can use for each event, as well as track their progress and your events popularity. By having these linked with your information already in the software it is another way to track your business connections.
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